Reviews
‘When we started Apple, Steve and I assumed that every successful company was immortal. Lasting, rather than selling out, is about wanting to bring good change to the world, more than the money it brings. This book brilliantly captures what Apple has always been about.’
Steve Wozniak | co-founder of Apple Computer ‘In this thoughtful and highly practical book, Fons Van Dyck brings the Apple story to life in a powerfully vivid way through his clever application of the AGIL framework. Timely, engaging, and full of invaluable lessons for companies young and old.’ Kevin Lane Keller | professor at Tuck School of Business (Dartmouth College), co-author of Marketing Management ‘What do companies really want? To be relevant forever. The difference between being Built to Last or being Built to Suck is to understand the Survival Paradox.’ Chris Burggraeve | Founder Vicomte. Former CMO AB InBev and author of “Marketing is Finance is Business” 'What depth, what detail: The Survival Paradox is Fons Van Dyck's magnum opus.’ Peter Hinssen | co-founder of nexxworks, author of The Day After Tomorrow ‘The solid argumentation of an expert, the clear pen of a didactian, the feeling for a smart non-fiction book of a gifted author. World class.’ Marc Buelens | Professor emeritus Vlerick Business School, columnist for Trends Magazine |
Order the book from one of these sites: |